A few days ago, Air France presented its new airline, Joon, its new airline for Millennials which will start operating medium-haul flights from Paris-Charles de Gaulle this fall, followed by long-haul flights in the summer of 2018.
Joon is going to be aimed at a young working, Millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology. This new brand will be entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport.
Air France indicated that Joon will not be a low-cost airline as it will offer original products and services that reflect those of Air France. They added that Joon will be a lifestyle brand and a state of mind. Short, punchy and international, the name Joon is designed to address a worldwide audience.
Its visual identity will be based on an electric blue color code symbolizing the airline’s dynamic attitude, as well as the sky, space and travel. The uniform of Joon’s flight attendants will be inspired by the new fashion codes, basic and chic.
Other than Air France clarifying that 40-year-olds will be allowed on board, they said more details – including the initial routes, exact livery, and flight attendant uniforms – will be announced in September. I guess we will have to see what this new airline and hype is really about.